How Much Should I Pay Someone to Manage My Google Ads in Australia?

For small businesses, trades, and e-commerce stores in Australia, managing Google Ads can be a daunting task. Hiring an expert to handle your Google Ads can significantly enhance your return on investment (ROI) and save you time. Here’s a detailed guide on how much you should expect to pay for Google Ads management in Australia, emphasizing the benefits of working with smaller to mid-sized agencies for better service and results.

Average Cost-Per-Click (CPC) in Australia

• The average CPC across all industries in Australia ranges from around $1 to $7 AUD (Yikes Marketing).
• However, costs can vary significantly by industry:
  • For insurance keywords, the average CPC is around $13.37 AUD (Megaphone).
  • For real estate keywords, the average CPC is around $2.27 AUD.

Monthly Ad Spend in Australia

• Small businesses in Australia typically spend between $5,000 to $15,000+ per month on Google Ads (WebApex).
• For contractors and trades businesses, a minimum monthly ad spend of $1,000 is recommended to see effective results (Tradie Digital).

Google Ads Management Fees in Australia

Agencies vs. Freelancers

Agencies:

• Smaller to mid-sized agencies generally charge between $1,000 to $3,000 per month to manage Google Ads campaigns (Megaphone, Eurisko).
• Larger agencies might charge more but often delegate smaller accounts to junior staff, which might not provide the personalised attention your business needs.

Freelancers:

• Freelancers typically charge around $110-$200 AUD per hour for managing Google Ads (WebApex).
• While freelancers can be a cost-effective option, their availability and scope of services might be limited compared to agencies.

Additional Costs

• Setup Fees: Agencies often charge a one-time setup fee ranging from $750 to $1,650+ (Yikes Marketing).
• Performance-Based Pricing: Some agencies offer performance-based pricing, which can include a percentage of ad spend, flat monthly fees, or a combination of both.

Benefits of Working with Experts

Strategic Management: Experienced professionals bring strategic insights, ensuring your ads are optimised for performance and ROI.

Time Savings: Outsourcing frees up your time to focus on other business areas while experts handle the complexities of Google Ads.

Better Results: Smaller to mid-sized agencies often provide more personalised service and are more invested in your success than larger agencies, where your account might be managed by less experienced staff.

Continuous Optimization: Professionals continuously test and refine campaigns, leveraging tools and techniques to lower costs and increase conversions.

Conclusion

To effectively manage Google Ads in Australia, small businesses should consider a minimum budget of $1,000 per month for ad spend, plus an additional $1,000 to $3,000 per month for management fees. Working with a smaller to mid-sized agency can provide the personalised attention and expertise needed to maximise your ROI.

For personalised assistance in setting up and optimising your Google Ads campaigns, reach out to Bobo Digital. Our experts are dedicated to helping you maximise your digital marketing efforts and achieve your business goals. Contact us today to get started!

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